MediaMath Events

February 2021

  • IAB EUROPE – TRANSITIONING TO A POST THIRD-PARTY COOKIE ERA Feb 23, 2021

    2020 kicked off with one of the most fundamental technology advances our industry has seen in many years, the announcement that third-party cookies were to be depleted. One year on and there is still much debate around how the ‘post-cookie era’ will affect future business models in the digital advertising industry and what alternative solutions are being developed.
    Fortunately, IAB Europe released a ‘Guide to the Post Third-Party Cookie Era’ in May 2020, to provide a level-setting background into the use of digital advertising cookies, the contributing factors to their depletion, and an overview of the alternative solutions that were available. As solutions have evolved, this guide has now been updated to provide the most up to date guidance on market alternatives to third-party cookies.
    In this webinar on 23rd February, we will provide information about the updated Guide and will introduce a panel of experts, who will discuss the evolution of digital advertising in a post third-party cookie era.

    This webinar is a follow up to the IAB’s Post Third-Party Cookie Guide released earlier this year, you can view it here.

    • Date & Time: 23RD February, 3pm GMT
    • Speakers: 
      • Jamie Penkethman, Senior Director, Product Marketing, MediaMath 
      • David Goddard, Senior Director, Business Development, EMEA, DoubleVerify & Chair of IAB Europe’s Programmatic Trading Committee (Moderator)
      • Carlotta Zorzi, Global Brand Partnerships, Oracle Data Cloud
      • Richard Nicolson, Head of EMEA Marketplace Development, Index Exchange
      • Jakob Bak, Co-Founder & Director, Adform
      • Garrett McGrath, VP Product Management, Magnite


    Register Here

  • eMarketer Tech Talk Webinar: How to Move Beyond Cookies & Device Identifiers Feb 23, 2021

    With a number of key changes on the horizon, including the DoubleClick campaign manager (DCM) ID redaction, third-party cookie deprecation, plus regulatory and device updates, having a clear strategy to adapt your media plan will create a competitive advantage.
    eMarketer was pleased to moderate a Tech-Talk Webinar featuring LiveRamp’s Travis Clinger, senior vice president, addressability and ecosystem, and Konrad Gerszke, president of MediaMath, for this Tech-Talk Webinar. They layed out a clear roadmap to help you adapt your media plan for the evolving data privacy landscape.

    • Date & Time: 23RD February, 2pm ET/7pm GMT
    • Speakers: 
      • Konrad Gerszke, President, MediaMath
      • Travis Clinger, SVP of Addressability and Ecosystem, LiveRamp
      • Marissa Coslov, Vice President of Business Development, eMarketer (Moderator)


    Register Here

  • Your customers care about data privacy. So should your advertising strategy. Join Killi as we discuss how First Party Data can and will elevate your marketing strategy. Neil Sweeney, CEO and Founder of Killi, sits down with data gurus from the AdTech ecosystem to discuss the future of data targeting.

    Event Details
    Date: Thursday, Feb. 25th from 12-1pm EST.
              45 minutes for discussion, another 15 minutes for Q&A. 

    Speakers:

    • Anudit Vikram, Chief Product Officer, MediaMath 
    • Neil Sweeney, CEO & Founder, Killi 
    • Jessica Simpson, SVP, Global Data & Tech Strategy, Publicis Media Exchange 
    • Timur Yarnall, CEO & Co-Founder, Neutronian 
    • Ye Wang, Global Data Strategy Director, Nissan United Global 
    • Sarah Polli, Director, Martech Solutions, Hearts & Science


    Register

March 2021

  • IAB ALM Mar 9, 2021

    ALM, IAB’s annual leadership meeting, is the central thought leadership venue for senior voices across the marketing and advertising ecosystems. Each year more than a thousand digital leaders come together at this always sold-out event to advance the interests of the industry through powerful debate, discussion, and agenda-setting. This year’s event will be a virtual weeklong summit presented in multiple formats including a main stage, town halls, interactive roundtables, and content-specific tracks programmed around key areas of industry focus

    Date & Time: March 9, 2021 at 9:00AM – 9:30AM PT

    Speakers: 

    • Anudit Vikram, Chief Product Officer, MediaMath 
    • Sarah Fay, Managing Director, Glasswing Ventures
    • Tom Kershaw, Chief Technology Officer, Magnite Inc.
    • Bob Lord, Senior Vice President, Worldwide Ecosystems & Blockchain, IBM
    • Raja Rajamannar, Chief Marketing and Communications Officer, President of Healthcare, Mastercard