Reed has been at MediaMath for six years and takes up this newly created London-based role from his position as SVP Strategic Solutions at MediaMath in the US. In the new role, Reed will focus on delivering further success for MediaMath’s existing European clients, as well as developing new opportunities and partnerships, and expanding into new territories.
Erich Wasserman, Chief Revenue Officer, MediaMath, commented: “Dave has unprecedented, far-reaching expertise, and has been central in helping clients to understand how MediaMath’s technology enables them to grow their business in deeper and more effective ways. He is experienced in delivering professional services to clients around the world, building points of integration and growing teams that are focused on delivering value through MediaMath’s technology. With the digital advertising market predicted to grow exponentially over the next few years, we are delighted that Dave is leading our business in the region”.
Prior to joining MediaMath, Reed gained 10 years of experience in digital marketing, ecommerce and software development, creating technology and marketing solutions for Fortune 500 marketers. He was also formerly the Founder and President of Xonos Inc, a software development firm.
“We are seeing a surge in both the scale and significance of programmatic technology to enterprises across EMEA, and MediaMath is at the helm of this expansion”, commented Reed. “There is huge potential for growth as more companies recognise the benefits our technology can deliver and I’m excited to be part of this developing landscape, helping to drive value for clients and further expand our business to meet their needs.”
This news follows the recent appointment of Co-Founder Erich Wasserman as CRO.
Based in New York with 12 locations across five continents, MediaMath develops digital marketing technology and offers deep industry expertise, enabling marketers to connect with consumers individually and at scale across the entirety of the world's digital media.
MediaMath’s TerminalOne Marketing Operating System™ enables marketers to customise their own technology infrastructure and leverage their data and industry data in the planning, execution, optimisation and analysis of digital marketing programmes, resulting in smarter decisions that grow their business. Powering the operations for thousands of marketers, including those representing 55% of the Fortune 100, TerminalOne enables its users to drive transformative business results across the entire digital ecosystem.