MediaMath acquires Spree7, a leading German programmatic advertising company
The Spree7 acquisition opens new markets for MediaMath, including Germany, Austria and Switzerland.
MediaMath, today announced its acquisition of Spree7, a leading digital media consulting and programmatic implementation firm, based in Berlin, with a strong presence in Germany, Austria, and Switzerland. Spree7’s CEO, Viktor Zawadzki, will hold the role of regional manager for DACH.
Magna Global predicted earlier this year that programmatic penetration in the UK would reach 59% by 2017, but just 33% in Germany. The slower rate of growth in Germany means that the opportunity is greater compared to markets where programmatic has become the norm, so it’s no surprise that MediaMath are proactively striding into this market.
Speaking exclusively to ExchangeWire, Dave Reed, managing director, EMEA, MediaMath said: “Slow growth is typical of new technology entering the German market where there’s a longer period of testing. This is the inflection point in Germany; the market is shifting in to high gear now, publishers are embracing programmatic.”
Also speaking exclusively to ExchangeWire, Viktor Zawadzki, region manager, DACH, MediaMath said: “We’ve seen global players coming into the German market with a global approach. It’s smart for MediaMath to leverage not just local language skills but local market knowledge to push the market further.”
The DACH region has enormous potential for digital advertising, with the German digital market in particular – already the second largest in Europe – expanding rapidly. The acquisition of Spree7 enables MediaMath to meet demand in this lucrative market and play a central role in driving its development.
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