Headway Digital, (www.headwaydigital.com), the online ad industry’s programmatic media company, today announced that it has achieved platinum-level certification in MediaMath’s OPEN Buyer Certification program; a program designed to offer opportunities for growth to companies that excel in industry awareness and programmatic media buying.
OPEN Certification is based on qualifying criteria across three categories: marketplace presence, platform usage, and strategic initiatives. Not only is Headway Digital’s programmatic practice powered by MediaMath’s Terminal One Marketing Operating System, but they have also demonstrated proficiency in engineering and analytics, and are actively looking for opportunities to help educate and advance the field of programmatic and data-driven marketing.
“Headway Digital epitomizes what it means to be an industry innovator and MediaMath is proud to acknowledge their high caliber work in leading programmatic first approaches. Their international efforts to drive cross channel marketing strategies have been critical to innovation within the LATAM market,” saidGreg Williams, Co-Founder and SVP of OPEN Partnerships for MediaMath.
“Headway Digital is honored to have received the highest level of certification through the OPEN program,” said Martin Kogan, founder and CEO of Headway Digital. “Since we’ve opened our doors, we’ve led the space in programmatic marketing, enabling brands to launch truly global campaigns. And we’ve pushed the envelope in terms of developing highly local data markets, as well as a demand-side platform geared toward mobile. We look forward to working with MediaMath to advance the industry further.”
Certified MediaMath partners are featured on the OPEN site and have access to unique opportunities to collaborate and promote their partnership with MediaMath. Headway Digital is proud to have obtained preferred partner status and is looking forward to the opportunity to innovate on top of the MediaMath platform.
About Headway Digital
Headway Digital is your programmatic media partner, connecting media buyers directly with real-time display advertising markets and audiences around the world. The company’s technology integrates DMP and DSP capabilities for seamless, data-driven campaigns in emerging and developed markets alike