MediaMath, the digital marketing technology company, has appointed Dave Reed as Managing Director for EMEA.
In the new role, Reed will focus on MediaMath’s existing European clients, as well as developing new opportunities and partnerships, and expanding into new territories.
MediaMath Chief Revenue Officer, Erich Wasserman commented: “Dave has unprecedented, far-reaching expertise, and has been central in helping clients to understand how MediaMath’s technology enables them to grow their business in deeper and more effective ways. He is experienced in delivering professional services to clients around the world, building points of integration and growing teams that are focused on delivering value through MediaMath’s technology. With the digital advertising market predicted to grow exponentially over the next few years, we are delighted that Dave is leading our business in the region.”
“We are seeing a surge in both the scale and significance of programmatic technology to enterprises across EMEA, and MediaMath is at the helm of this expansion”, says Reed. “There is huge potential for growth as more companies recognise the benefits our technology can deliver and I’m excited to be part of this developing landscape, helping to drive value for clients and further expand our business to meet their needs.”
Reed has been at MediaMath for six years and takes up this newly created London-based role from his position as SVP Strategic Solutions at MediaMath in the US.
Prior to joining MediaMath, Reed gained 10 years of experience in digital marketing, ecommerce and software development, creating technology and marketing solutions for Fortune 500 marketers. He was also formerly the Founder and President of Xonos Inc, a software development firm.
This news follows the recent appointment of Co-Founder Erich Wasserman as Chief Revenue Officer.