Octane11 comes pre-loaded with partnerships for common B2B tech and data hubs, like Oracle Data Cloud, LinkedIn, Salesforce and EverString. It also enlists specialists to fill out specific channel needs, like Bombora’s B2B prospecting data or Intersection, a digital out-of-home company with a B2B business.
“Many are experts in one or a few components of the B2B stack,” Rosenberg said. “We want to improve each partner’s capabilities for B2B marketers by helping them work more in concert.”
Rosenberg said this network will grow quickly in the first year, with a few more vendors likely coming in Q4 and others integrated next year as Octane11 onboards clients and their preferred solutions.
Octane11 has only three clients at launch, he said. None of those are MediaMath customers, but he said there’s a “strong joint value prop” and that it will overlap more as its customers adopt programmatic and as MediaMath’s B2B clients use the software.