MediaMath SVP, GM Americas, Matt Spiegel, will join the opening panel discussion — "Are We Branding Yet? Getting RTB Beyond DR" — at OMMA RTB Chicago on Monday, November 18, at 9:45 a.m. CT at The Metropolitan Club.
The panel will focus on the changing role of the RTB model within the buy side's media mix and seek to address if RTB can and should move beyond its direct response roots to serve as the model for brand efforts to acquire customers. An industry veteran, Spiegel will draw on the depth of his experience to explain how marketers' data can be leveraged through programmatic for customer acquisition versus basic customer retargeting.
Underscoring MediaMath's belief that marketers should be fully immersed in the ad decisioning process with their agencies and teams — from the tools used to the ultimate decisions around content distribution — Spiegel will drive home the full range of programmatic advertising's benefits. These include more impactful uses of data, greater transparency into how ad dollars are spent, a more holistic view of marketing efforts and assurance that the most relevant content is being delivered to consumers.
Moderated by Core Audience CEO and iCrossing Chief Strategy Officer, Adam Lavelle, other panelists include:
- Jen Brady, founder and CEO, Fred & Associates
- Art Muldoon, co-founder and CEO, Accordant Media
- Rob Peragine, associate media director, BPN Chicago
- Donnie Williams, chief digital officer, Horizon Media, Inc.
Since its founding in 2011, the OMMA RTB series has provided the market with guidance around best practices and early learnings from this complex method for buying and selling advertising as well as the emerging issues that programmatic buying raises for ad agencies.
Based in New York with 12 locations across five continents, MediaMath develops digital marketing technology and offers deep industry expertise, enabling marketers to connect with consumers individually and at scale across the entirety of the world's digital media. MediaMath's TerminalOne Marketing Operating System™ enables marketers to customize their own technology infrastructure and leverage their data and industry data in the planning, execution, optimization and analysis of digital marketing programs, resulting in smarter decisions that grow their business. Powering the operations for thousands of marketers, including those representing 55% of the Fortune 100, TerminalOne enables its users to drive transformative business results across the entire digital ecosystem. MediaMath is included in the 2013 Crain's Fast 50 list of fastest growing companies in New York and ranked as a top 100 company on Deloitte's 2013 Technology Fast 500™ list.