The partnership see the introduction of a full end-to-end online ad buying platform to the market with Maxifier taking charge of the business development. Maxifier will also manage and provide support for clients adopting it, leveraging its existing presence in the market.
“Although we are working with a number of Japanese clients already, Japan is a tremendous opportunity that requires local experience and expertise,” says MediaMath chief strategy officer Eoin Townsend.
Also as part of the partnership, MediaMath will set up dedicated resources in the US working alongside Maxifier to help deliver the needs of Japanese clients.
“Increasingly we are being asked for advice by Japanese companies as to which US businesses and technologies they should be working with,” says Maxifier chief revenue officer Denise Colella.
Japan is currently the second biggest ad market in the world behind the US. Recently, Emarketer’s global ad forecast predicted that it would be overtaken by China in 2013.
Maxifier celebrated its expansion into the Japanese market earlier this year by holding a technology event in Tokyo with speakers from AppNexus, BrightTag, Evidon and PubMatic.
MediaMath has also recently been expanding its global presence and recently teamed up with PubliGroupe to set up Spree7, a company serving German, Swiss and Austrian online markets.