October 7, 2014 – If the 2013 holiday shopping season was any indication, consumers will supercharge their mobile usage during the 2014 holiday season, with predictions that mobile commerce will account for 33% of U.S. online holiday sales.*
In order to help marketers optimize their campaigns accordingly and embrace mobile marketing for a prosperous holiday season, MediaMath has teamed up with OPEN partner Millennial Media for a webinar entitled Automating Success for the 2014 Holiday Season, taking place on October 9th, 2014 at 3 p.m. ET.
Register for the webinar here.
The webinar will be co-presented by MediaMath’s Director of Programmatic Strategy and Optimization, Mike Neiss, and Millennial Media’s Vice President of Programmatic, Julienne Thompson. Together they will discuss the most common challenges of mobile marketing, the key trends for the holiday season, as well as offer expert best practices for activating a programmatic mobile campaign that delivers results.