MediaMath today announces the appointment of Michael Lamb, respected digital media and marketing expert, as chief commercial officer.
Lamb will lead corporate strategy, development, and product commercialization. He joins the company's executive team and reports directly to the CEO, Joe Zawadzki.
Lamb comes to MediaMath after 10 years with McKinsey & Company, the global management consultant firm. As partner in the New York Office, he advised the world's largest media companies and advertisers on strategy and marketing and was a frequent speaker and published author on the subjects of digital media and analytic marketing. Earlier in his career, Lamb spent three years in the online advertising industry as a co-founder (along with Zawadzki) and lead software engineer of [x+1]. He holds an MSc in applied mathematics and computer science from Oxford and an AB from Harvard in applied mathematics and economics.
"Michael is a rock star," said Zawadzki. "He has a ferocious intellect, a deep insider's understanding of the media and marketing worlds, and he knows how technology and math will transform them. I am both honored and humbled that he is joining us here to lead the next phase of both our company's and this industry's evolution."
In the newly created role, Lamb will work closely with the sales, product and operations teams to solidify MediaMath's position as a leader in the industry while identifying and executing upon growth opportunities.
"MediaMath has been at the forefront of a revolution in media and marketing since its inception," said Lamb. "Joe's keen vision and the team's impressive execution are reshaping this industry. The opportunity to participate directly became an irresistible draw, and I couldn't be more excited to help MediaMath in this next phase of growth."
Based in New York with 12 locations across five continents, MediaMath develops digital marketing technology and offers deep industry expertise, enabling marketers to connect with consumers individually and at scale across the entirety of the world's digital media. MediaMath's TerminalOne Marketing Operating System™ enables marketers to customize their own technology infrastructure and leverage their data and industry data in the planning, execution, optimization and analysis of digital marketing programs, resulting in smarter decisions that grow their business. Powering the operations for thousands of marketers, including those representing 55% of the Fortune 100, TerminalOne enables its users to drive transformative business results across the entire digital ecosystem.