NEW YORK, Aug. 19, 2013 /PRNewswire-iReach/ — The growing number of digital media channels through which advertisers can reach target customers, along with the rapidly evolving tactics to buy their media can intimidate even the savviest marketers.
Michael Neiss, Yield Manager for MediaMath, addresses this challenge in recent blog posts and helps marketers determine the most effective and strategic approach for their organization. The first post, entitled, "MediaMix: Traditional vs. Programmatic Buying?" explores when it's appropriate to utilize the newer, automated system of programmatic buying and when to utilize the more traditional process. The second, "What is the Right Media Mix? How Do You Determine This?," outlines a few guidelines to determine which channels to use – from social to mobile to direct mail.
MediaMath recently unveiled its new blog, featuring rich visuals and expert content on the topics and ideas driving and challenging digital marketing strategies today. MediaMath not only offers marketers the technology – its TerminalOne Marketing Operating System™ – that enables them to activate data insights to make smarter business decisions and execute high-performing campaigns, but now also the content to inform their strategies and help them grow their business.
Based in New York with 12 locations across five continents, MediaMath develops digital marketing technology and offers deep industry expertise, enabling marketers to connect with consumers individually and at scale across the entirety of the world's digital media. MediaMath's TerminalOne Marketing Operating System™ enables marketers to customize their own technology infrastructure and leverage their data and industry data in the planning, execution, optimization and analysis of digital marketing programs, resulting in smarter decisions that grow their business. Powering the operations for thousands of marketers, including those representing 55 of the Fortune 100, TerminalOne enables its users to drive transformative business results across the entire digital ecosystem