Former North American Sales Lead for AOL’s Platform A to Oversee Global Revenue Efforts for Enterprise-Class DSP
NEW YORK – February 28, 2011 – Enterprise-class DSP MediaMath has made a key addition to its executive talent, installing industry vet Mike Peralta into the newly created role of CRO and president of global revenue. Peralta spent the last 18 years leading marketing, advertising and technology teams at a number of top digital companies – most notably AOL and Advertising.com – and at MediaMath will lend his considerable skills to steering the company through the next phase of its evolution.
Peralta brings to MediaMath a holistic view of the interactive ecosystem few in the business possess. At AOL's Platform A, the Rensselaer Polytech grad assembled one of the industry’s largest global sales teams. As managing director for UK and Western European operations at Advertising.com, Peralta summoned his extensive global sales experience to construct the largest publishing network and grew the European team from 25 people to more than 130. He later bolstered his resume with additional disciplines from dynamic creative shop Tumri and search retargeting leader Magnetic – from which he joined MediaMath – to round out his exhaustive grasp of the digital landscape. In his career, he’s managed budgets and revenue at companies of all sizes and stages from start-up to billion-plus.
“Mike’s extensive experience across networks, publishers, creative and data – both in the US and overseas – puts an industry veteran whose background is perfectly suited for our open architecture and platform approach squarely in charge of our growth,” said Joe Zawadzki, MediaMath’s CEO. “Mike’s mandate is to make our kinetic energy equal our potential and he’s no doubt the man for the job.”
Aside from driving greater client adoption across TerminalOne®, the company’s best-in-class platform, Peralta will be spearheading MediaMath’s aggressive international expansion, which officially kicked off earlier this month with the export of T1 to EMEA. Peralta is also charged with helping sophisticated marketers from the world’s top agencies, holding companies and trading desks leverage the full breadth of the industry’s most robust DSP to drive winning campaigns and results.
“When marketers look to digital as part of their media mix, they see a wide spectrum of options of how to spend marketing dollars,” noted Peralta. “MediaMath’s TerminalOne arms those marketers with the sophisticated tools, analysis and reporting needed to make the right decisions about which media and which data drives the best results.”
Headquartered in New York City with offices in Los Angeles, Chicago, Boston, Washington, DC in the US, and in both Canada and the UK serving EMEA, MediaMath was founded in 2007 by a seasoned team of entrepreneurs, marketers, technologists and quants. The company’s industry-leading TerminalOne® platform is the first and only enterprise-class DSP – providing an unmatched combination of supply, data, analytics, workflow automation and optimization to return focus to marketing strategy rather than media execution. MediaMath drives breakthrough results for dozens of agencies representing the world’s leading brands – including units within all 7 global agency holding companies – on thousands of worldwide campaigns. For more information visit http://www.mediamath.com/.