NEW YORK — MediaMath, the creators of TerminalOne, the leading operating system for digital marketers, today announced the appointment of Rachel Meranus as Senior Vice President, Marketing and Brian Miller as General Counsel to strengthen its leadership team as the company continues to distinguish itself as the leading operating system for digital marketers.
“Both Rachel and Brian bring extensive experience and expertise in their respective fields, and that collective knowledge will help distinguish MediaMath as a leader in the online marketing space,” said Joe Zawadzki, CEO of MediaMath. “We’re going to benefit immensely from their marketing and legal leadership as we continue to grow MediaMath’s business.”
Meranus arrives at MediaMath with more than 15 years of experience driving marketing for a variety of companies across industries. She spent 11 years at PR Newswire, where she served as vice president of public relations and, most recently, vice president of marketing and communications. Prior to that, she was director of public relations at Pinnacor/MarketWatch (formerly ScreamingMedia).
In the newly created role, she will be tasked with bringing MediaMath’s message and benefits to online advertisers and agencies, overseeing all of the company’s global marketing and communications initiatives.
“MediaMath has done an excellent job defining its place and its value in this emerging space, but the online advertising industry continues to evolve at a rapid pace,” said Meranus. “I look forward to working with the team to ensure that MediaMath remains top of mind for all digital marketers and their agencies.”
Miller has almost a decade of experience advising high growth public and private companies on strategic transactions. In his new role, he will oversee MediaMath’s domestic and international partnerships, affiliates and licensing, as well as potential M&A activity.
Miller joins MediaMath from EducationDynamics, LLC, where he served as General Counsel and Chief Compliance Officer for more than two years. Prior to EducationDynamics, Miller was Senior Corporate Counsel at LivePerson, Inc. (NASDAQ: LPSN). Miller also serves as Chairman of the Board and Pro Bono General Counsel for MOUSE, a New York-based non-profit focused on youth development through technology.
“MediaMath stands at the forefront of an exciting time in digital marketing and media,” said Miller. “As a leader in the space, they stand to dictate which way the industry goes in terms of partnerships, technology, and affiliates. I’m looking forward to working with the executive team as the company continues to define marketing technology and expand globally.”
MediaMath’s TerminalOne is the operating system for marketing professionals. Through the platform, marketers can speak to their customers as individuals, utilizing the latest technology and audience data to deliver finely targeted ad messages across channels and at scale. TerminalOne delivers the key pillars for digital marketing in one efficient system, with media, data, ad serving, decisioning & analytics and service. With industry-leading access across exchanges, supply platforms and publishers, TerminalOne drives precision and scale across display, video, social and mobile channels.
Headquartered in New York, with 16 locations worldwide, MediaMath is the trusted source for marketers and agencies looking to navigate the complex digital advertising landscape. MediaMath’s investors include Safeguard Scientifics (NYSE:SFE), QED Investors, Catalyst Investors and Observatory Capital.