With the holidays right around the corner, retail marketers are in full speed; stepping up their games to maximize customer attention across all channels and increase spend and loyalty during the holiday season and beyond.
In order to help them create more memorable and effective shopper experiences, MediaMath launched its new blog series to take a closer look at some of the innovative strategies for retailers, share best practices and highlight holiday success stories.
With "It Doesn't End on Cyber Monday: Retail Marketing All Year Long," Jennifer Vlahavas, MediaMath's VP of Account Strategy, introduces the series. She describes the current state of retail, cites leading growth areas and acknowledges some of the strategies on which retail marketers are likely to focus.
Vlahavas continues the conversation in "Social Media's Impact on Halloween – It's so Big, it's Scary," exploring why this year's mad dash for fox costumes is a prime example of why retailers should capitalize on social media to boost sales.
In the third post of the series, "Wishing you an Omni-channel Holiday," Vlahavas emphasizes the need, more than ever before, for strategies that translate across all the digital channels and screens, and simplify the path to purchase. Vlahavas also notes what some major brands are doing to improve their fourth quarter sales.
To read the complete posts, as well as other recently published content, visit MediaMath's blog.
MediaMath recently unveiled its new blog, featuring rich visuals and expert content on the topics and ideas driving and challenging digital marketing strategies today. MediaMath not only offers marketers the technology – its TerminalOne Marketing Operating System™ – that enables them to activate data insights to make smarter business decisions and execute high-performing campaigns, but now also the content to inform their strategies and help them grow their business.
Based in New York with 12 locations across five continents, MediaMath develops digital marketing technology and offers deep industry expertise, enabling marketers to connect with consumers individually and at scale across the entirety of the world's digital media. MediaMath's TerminalOne Marketing Operating System™ enables marketers to customize their own technology infrastructure and leverage their data and industry data in the planning, execution, optimization and analysis of digital marketing programs, resulting in smarter decisions that grow their business. Powering the operations for thousands of marketers, including those representing 55% of the Fortune 100, TerminalOne enables its users to drive transformative business results across the entire digital ecosystem.