NEW YORK–(BUSINESS WIRE)–MediaMath, the creator of the TerminalOne Marketing Operating System™ for digital marketers, today launched its new blog, featuring rich visuals and expert content on the topics and ideas driving and challenging digital marketing strategies today.
The new blog, which has more intuitive navigation and improved searchability, underscores MediaMath’s mission to arm marketers with the tools and the know-how to succeed. MediaMath not only offers the technology – the TerminalOne Marketing Operating System – that enables them to activate data insights to make smarter business decisions and execute high-performing campaigns, but now also the content to inform their strategies and help them grow their business.
“A blog is a critical component of a brand’s content marketing strategy, showcasing expertise and creativity, as well as driving brand trust,” said Rachel Meranus, senior vice president, Marketing, MediaMath. “We hope our new blog will become an online destination for digital marketing professionals.”
The blog will be comprised of content authored by MediaMath contributors, tapping into the vast industry knowledge and experience within the organization. Some recent posts include:
- How to Analyze Data for Real-time Decision Making
By: Dave Reed, SVP Revenue Operations, MediaMath
- The Problem With Over Simplification
By: Matt Spiegel, SVP, GM Americas, MediaMath
- The Smarter CMO is Focused on Technology
By: Rachel Meranus, SVP Marketing, MediaMath
- How Your Technology Partner Should Assist Your Technology Needs
By: Tom Craig, Chief Technology Officer