MediaMath, a demand-side platform (DSP), on Tuesday announced the release of a new app that will give marketers access to Nielsen’s Online Campaign Rating (OCR) data on campaign performance.
Nielsen OCR measures reach and frequency data as well as TV-like metrics such as GRPs. MediaMath clients can use Nielsen OCR data to measure the performance of their specific audiences and campaigns via the app.
“We’re not only simplifying campaign measurement, but ensuring greater consistency in how marketers measure, evaluate, and optimize marketing performance,” asserted Greg Williams, co-founder and SVP of OPEN partnerships at MediaMath, in an earlier statement.
”We aim to offer flexibility and choice by making Online Campaign Ratings available through a number of ad platforms,” stated Andrew Feigenson, managing director of digital at Nielsen.