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MediaMath, the creator of the TerminalOne Marketing Operating System for digital marketers, has acquired Tactads, which provides cookieless and cross-device targeting technologies. Integrated into TerminalOne, these technologies will provide advertisers with the ability to communicate with consumers and unify marketing efforts across smartphone, tablet, laptop, desktop, and other devices.
“The usage of multiple web-enabled devices has reached a critical mass and so has the challenge of targeting hyper-connected users across screens” said MediaMath CEO, Joe Zawadzki. “Our acquisition of Tactads is just one of the many means we are employing to help our clients overcome this challenge, improve marketing effectiveness, and drive ROI.”
Tactads’ solution is one component of MediaMath’s proprietary ConnectedID technology, being developed to enable advertisers to engage with their customers across channels and devices at scale. ConnectedID is expected to be available in beta in Q3 2014 as part of MediaMath’s TerminalOne Marketing Operating System.