June 16, 2014 – MediaMath – a rapidly growing global company – is committed to empowering marketers the world over with its TerminalOne Marketing Operating System™.
In a series of recent posts MediaMath employees weigh in on their regions' market and the opportunities for marketers to employ programmatic technology to drive business results.
In his blog post "A Postcard from Singapore" Chris Balzan, Manager, Platform Solutions, APAC, explains why Asia is at the forefront of mobile innovation and what the fast paced rate of technological adoption means for marketers in the region, and beyond.
Lorea Amezua, Manager, Platform Solutions, EMEA/APAC examines the boom in the Spanish digital advertising market and how Spanish brands might use programmatically purchased video advertising to execute their digital marketing campaigns.
In the most recent post, Frith Frasier, Director, Platform Solutions, APAC, announces MediaMath's partnership with Cheil Worlwide to launch Korea's first agency trading desk. Frith rounds out the post by providing insight on the Korean digital marketing landscape and its nuances.