Governor Andrew M. Cuomo, in partnership with the de Blasio administration, today announced that MediaMath, Inc., a software company, will relocate its new headquarters to 4 World Trade Center in Lower Manhattan and create 1,000 new jobs over the next five years. MediaMath will develop the new space to consolidate its current three New York City offices with more than 300 employees and accommodate its rapid growth.
“As a result of New York State’s vibrant tech sector and talented workforce, we are seeing companies with a global presence, like MediaMath, choose the Empire State as the place to invest in and grow their business,” Governor Cuomo said. “The company’s commitment will generate 1,000 new jobs for New Yorkers – demonstrating both the quality of the talent in New York and the attractiveness of the area for tech savvy businesses looking to thrive. The State is proud to support the company’s major expansion in New York and we look forward to their continued growth.”
“MediaMath’s move to 4 World Trade is yet another big step in the resurgence of Lower Manhattan and the growth of New York City’s tech ecosystem,” said New York City Mayor Bill de Blasio. “This is a career sector we want to expand because it has so much economic mobility for its workforce and represents a true path to the middle class. By putting its roots down here and bringing on 1,000 New Yorkers, MediaMath is leveraging the strength of the City’s workforce and momentum of the tech sector, all while powering the City economy. We congratulate them on their expansion and welcome them downtown.”
MediaMath currently has more than 450 employees around the globe, including offices in New York, San Francisco, London, and most recently, in Singapore and Tokyo. The company was the first to introduce a demand-side platform (DSP) and today, its TerminalOne Marketing Operating System™ provides 4,000 advertisers a more efficient way to reach consumers, which maximizes performance and ROI of advertising dollars.
“MediaMath has experienced staggering growth over the past few years and this move is both momentous and rewarding – and a true indication of the company’s impact in the industry,” said Joe Zawadzki, CEO, MediaMath. “We look forward to bringing our talent, energy, and culture to Lower Manhattan and continuing to expand our business at 4WTC amongst the growing downtown technology and media community.”
MediaMath projects adding 200 jobs this year and maintaining a steady pace each year thereafter. The company recently sought to identify new space to consolidate their New York City workforce and accommodate their expected job growth. MediaMath considered locations in New York and New Jersey, and ultimately elected to significantly invest in and consolidate its headquarters to Lower Manhattan. The investment is supported by a $5.8 million federally funded Job Creation and Retention Program (JCRP) grant jointly offered by ESD and NYCEDC. The State and City’s incentive package was a major factor in keeping the company in New York City and assisting with the move to Lower Manhattan.
“MediaMath is taking the next step and creating a unified headquarters with hundreds of new employees and when businesses are poised for major growth, it’s our job to make sure it happens here,” said Empire State Development President, CEO & Commissioner Kenneth Adams. “There’s no better place to grow than the Empire State and our efforts have led to an increasing number of companies creating new economic opportunities for New Yorkers.”
MediaMath is a global technology company that is leading the movement to revolutionize traditional marketing and drive transformative results for marketers through its TerminalOne Marketing Operating System™. A pioneer in the industry introducing the first Demand-Side Platform (DSP) with the company’s founding in 2007, MediaMath is the only company of its kind to empower marketers with an extensible, open platform to unleash the power of goal-based marketing at scale, transparently across the enterprise. T1 activates data, automates execution, and optimizes interactions across all addressable media, delivering superior performance, transparency, and control to all marketers and better, more individualized experiences for consumers. MediaMath, which has experienced triple-digit year-over-year growth since inception, has a seasoned management team leading 12 global locations across five continents. Key clients include every major agency holding company, operating agencies, and top brands across verticals.