LiveIntent, the platform bringing advanced real-time advertising technology to the email channel, today announced a partnership with MediaMath, creator of the TerminalOne Marketing Operating System™ for digital marketers, which provides advertisers programmatic access to display inventory in email, exclusively available on LiveIntent’s proprietary exchange.
Previous constraints made it impossible to serve and optimize display ads in email, but LiveIntent’s breakthrough technology enables advertisers to reach a fast growing number of the 3.9 billion active email users with real-time targeted ads. Just as advertisers use MediaMath’s T1 to execute display, mobile and social campaigns, they are now able to bid on the LiveIntent Exchange to win premium ad space in email newsletters and alerts sent by top publishers including The Wall Street Journal, Meredith, and The Weather Channel.
“LiveIntent is opening a high-performing and responsive new media channel for our clients,” said Greg Williams, senior vice president, OPEN Partnerships, MediaMath.
“The integration will certainly be beneficial for our customers looking to programmatically reach the email subscribers of LiveIntent’s premium publishers and achieve marketing and advertising objectives,”
“We’ve seen great success running in-email display with LiveIntent in the past,” said Garrett Dale, Director at Kepler Group. “But once the integration with MediaMath was put in place, we've been able to better leverage the power of programmatic optimization, driving increased bottom-line impact across our portfolio, coupled with a streamlined workflow.”
“We are excited to be able to partner with MediaMath through their OPEN partnership program to help monetize our publishers’ premium inventory,” said Matt Keiser, CEO of LiveIntent. “MediaMath buyers will be able to take advantage of the highly-engaged, email subscriber audience, while targeting and optimizing just like they’re used to in web display, mobile, social, and video.”
LiveIntent is the only company with a real-time display ad platform for email. LiveIntent works with advertisers, publishers and agencies to provide cross channel ad serving, ad optimization, DSP / trading desk and exchanges capabilities. The company is venture-backed by Shasta Ventures, Battery Ventures, First Round Capital, Lerer Ventures and Grape Arbor VC. LiveIntent was founded in 2009 and is headquartered in NYC. For more information and a demonstration of the company's technology in your own inbox, visit http://www.liveintent.com.
Based in New York with 12 locations across five continents, MediaMath develops digital marketing technology and offers deep industry expertise, enabling marketers to connect with consumers individually and at scale across the entirety of the world's digital media. MediaMath’s TerminalOne Marketing Operating System™ enables marketers to customize their own technology infrastructure and leverage their data and industry data in the planning, execution, optimization and analysis of digital marketing programs, resulting in smarter decisions that grow their business. Powering the operations for thousands of marketers, including those representing 55% of the Fortune 100, TerminalOne enables its users to drive transformative business results across the entire digital ecosystem.Liveintent and MediaMath Partner to Open Display in Email to Programmatic Demand