NEW YORK, NY–(Marketwired – Feb 7, 2014) – MediaMath Vice President of Strategic Accounts Edwin Lee will share a blueprint for brand marketers seeking to build more engaging brand experiences through programmatic media buying at the upcoming iMedia Brand Summit. The Summit is taking place February 9 through February 12 at The Ritz-Carlton in Amelia Island, Florida,
During "Technology and Advertising: Building Meaningful Brand Experiences," scheduled for Monday, February 9th, at 6:00 p.m. ET, Lee will focus on today's technologies for solving common marketing and business challenges, including programmatic. According to MediaMath, this term refers to having access to technology or an operating system that allows marketers to leverage both their own data and marketing insights as well as to aggregate that intelligence and connect it to advanced logic for making decisions and build better experiences.
Lee will delve into how the programmatic approach enhances what advertisers know about their key audiences and enables them to deliver the right message, at the right time, in the right place, to the right person — marketing's holy grail. Furthermore, he will explore how and why a company's organizational structure impacts programmatic success and company value.
iMedia Brand Summit gathers attendees who represent over $3 billion in digital marketing spend from some of the biggest companies in the Forture-500 and agency world. This February's event with the theme, "Marketing to the New Consumer," gathers these senior marketers for three days of collaborating, networking, breaking down the barriers and sharing success stories on how they are overcoming the new challenges related to driving ROI while delivering significant value to consumers within their campaigns.
Based in New York with 12 locations across five continents, MediaMath develops digital marketing technology and offers deep industry expertise, enabling marketers to connect with consumers individually and at scale across the entirety of the world's digital media. MediaMath's TerminalOne Marketing Operating System™ enables marketers to customize their own technology infrastructure and leverage their data and industry data in the planning, execution, optimization and analysis of digital marketing programs, resulting in smarter decisions that grow their business. Powering the operations for thousands of marketers, including those representing 55% of the Fortune 100, TerminalOne enables its users to drive transformative business results across the entire digital ecosystem.