Marketers have an abundance of digital media channels available to them to reach their target audiences. Consumers, however, expect and are most responsive to relevant and seamless experiences delivered across channels, requiring marketers to rethink campaign planning and execution.
MediaMath Co-Founder and SVP, Open Partnerships Greg Williams will kick-off OMMA Video at Internet Week with a breakfast presentation – "From Siloes to Strategy" – which will focus on best practices for marketers seeking to incorporate video into multi-channel engagement strategy. Scheduled for Thursday, May 22, at 8:15 a.m. ET, Williams will champion the need for strategic and cohesive video campaigns, as opposed to siloed efforts. OMMA Video will take place at the Crown Plaza Times Square, which is located at 1605 Broadway in New York, NY.
Williams will discuss why traditional approaches to media are unable to deliver needed performance. He will advocate the application of marketing science principles across channels including video, display, mobile and social – all around the globe – to facilitate interaction at all stages of the consumer journey. MediaMath's TerminalOne Marketing Operating System™ enables marketers and agencies to offer consumers a unified video marketing experience by activating data, automating execution and optimizing every interaction across all addressable media.
Hosted by MediaPost during Internet Week, OMMA Video is a gathering of the top names in digital video for the discussion of new research, case studies, tactics and strategies, latest trends, implementation techniques, and real world video applications and initiatives.