NEW YORK, NY–(Marketwired – Mar 5, 2014) – The rapid rise of programmatic marketing and its promise of increased efficiency, scalability and performance is an enticing one for marketers, however many face the challenge of creating an effective organizational framework that allows for efficiency and success in a new marketing paradigm.
Addressing this challenge, MediaMath's Matt Spiegel will take the stage at the upcoming eTail West conference on Wednesday, March 5, at 12:50 PM CST. During his session, "Laying the Groundwork for Programmatic Success," Spiegel will go beyond the "why," of programmatic. Attending retail marketers learn actionable best practices — from optimal team structures to processes around technology — that will enable them to more effectively manage and activate their data and extract the biggest value from their programmatic marketing investment.
eTail is a boutique online and multi-channel retail conference dedicated to supporting the growth of the retail industry by facilitating high-level networking opportunities and providing leading industry knowledge. The conference series brings more than 2,000 senior-level e-commerce and marketing professionals together from across the retail community. The conference is being held from March 3-6, 2014, at the JW Marriott San Antonio Hill Country Resort and Spa in San Antonio, Texas.
To speak with a MediaMath representative on site at eTail West, please visit the company's exhibit booth, #612.
Based in New York with 12 locations across five continents, MediaMath develops digital marketing technology and offers deep industry expertise, enabling marketers to connect with consumers individually and at scale across the entirety of the world's digital media. MediaMath's TerminalOne Marketing Operating System™ enables marketers to customize their own technology infrastructure and leverage their data and industry data in the planning, execution, optimization and analysis of digital marketing programs, resulting in smarter decisions that grow their business. Powering the operations for thousands of marketers, including those representing 55% of the Fortune 100, TerminalOne enables its users to drive transformative business results across the entire digital ecosystem.