Although marketers have access to smarter, more sophisticated technologies than ever before to understand their consumers and employ multiple channels to reach them, the growing number of point solutions and lack of attribution leaves them yearning for a more holistic view of their marketing efforts.
"Do I Need a DMP? Data Management in a Fragmented Technology Landscape," the latest MediaMath blog post by the company's SVP of Revenue Operations Dave Reed, outlines the benefits of an integrated marketing platform that incorporates data management functionality. More than saving marketers the time that is inevitably consumed from jumping from one platform to another, Reed highlights the mitigated risk of data inaccuracy that comes from utilizing a streamlined workflow platform.
Another recently published blog post, "Synergies and Dissonance: The Attribution Challenge in Omni-Channel Marketing," speaks to an additional pain point of today's marketers. Technology that layers first- and third-party online and offline data, as well as offers actionable insights, is key to understanding which channels drive success, which underperform and, ultimately, to achieving the complete view of a campaign that marketers desire.
To read the full posts, visit MediaMath's blog, blog.mediamath.com.
MediaMath recently unveiled its new blog, featuring rich visuals and expert content on the topics and ideas driving and challenging digital marketing strategies today. MediaMath not only offers marketers the technology – its TerminalOne Marketing Operating System™ – that enables them to activate data insights to make smarter business decisions and execute high-performing campaigns, but now also the content to inform their strategies and help them grow their business.
Based in New York with 12 locations across five continents, MediaMath develops digital marketing technology and offers deep industry expertise, enabling marketers to connect with consumers individually and at scale across the entirety of the world's digital media. MediaMath's TerminalOne Marketing Operating System™ enables marketers to customize their own technology infrastructure and leverage their data and industry data in the planning, execution, optimization and analysis of digital marketing programs, resulting in smarter decisions that grow their business. Powering the operations for thousands of marketers, including those representing 55 of the Fortune 100, TerminalOne enables its users to drive transformative business results across the entire digital ecosystem.
Media Contact: Meryl Serouya, MediaMath, 6465682463, firstname.lastname@example.org