SINGAPORE, May 7 2014: MediaMath, the creator of the TerminalOne Marketing Operating System™ for digital marketers, today announced a strategic partnership with Eyeota, the leading source of 3rd-party audience targeting, that will enable MediaMath platform users to benefit from Eyeota’s proprietary data store of over 200 million active unique users in APAC and EMEA.
Eyeota’s audience profiles are classified by attributes including age, gender, interest and intent. The combination of these addressable audience profiles, along with MediaMath’s scale and optimization capabilities, will enhance the targeting effectiveness of online advertising and online video campaigns.
“We are delighted to offer marketers in APAC and EMEA access to Eyeota’s data insights via MediaMath’s TerminalOne™ platform,” said Greg Williams, Co-Founder & SVP OPEN Partnerships at MediaMath. “Eyeota’s reach will further enhance clients’ abilities to find and activate audiences, and consequently drive marketing ROI.”
“The integration between MediaMath and Eyeota brings together two best-in-class advertising solution providers that will add tremendous value to clients,” said Kevin Tan, CEO of Eyeota. “Media buyers and agency trading desks will gain access to Eyeota’s robust database of demographics, interest and intent, through the easy-to-use yet powerful platform that MediaMath offers the market, which will drive online campaign success.”