PULSEPOINT LAUNCHES CUSTOMISED PROGRAMMATIC SOLUTIONS IN THE UK TO ESTABLISH ONE OF THE WORLD’S LARGEST CUSTOMISED PRIVATE MARKETPLACES
MediaMath Signs as PulsePoint’s First CPS Partner Globally to Help Bring Richer Targeting, and Greater Scale and Efficiency to Brands
10 April 2014 – LONDON, UK – PulsePoint Inc. today announced the UK launch of its next generation programmatic advertising solution, Custom Programmatic Solutions (CPS), to the UK market. CPS will empower advertisers to execute campaigns throughout the UK using highly customised audience and content segments, with the scale and efficiency of its global programmatic exchange.
Until now, effective targeting within programmatic media has centered upon the cookie, which is an ineffective vehicle for achieving scale in audience. With PulsePoint CPS, advertisers can build custom profiles for UK audiences from impressions that target specific audience segments beyond first and third party cookie pools, reaching them across all devices.
PulsePoint has developed a suite of solutions that leverage its data and contextual assets to create audience informed contextual hotspots. With MediaMath, PulsePoint’s CPS aims to help advertisers discover new audiences, alleviate bid pressure, and decrease the reliance on third-party cookie pools. This partnership – powered by MediaMath’s Deal Discovery app – gives advertisers and agencies priority access and unparalleled transparency to valuable sell-side data, allowing for smarter targeting, optimisation, and insights.
“PulsePoint is a valued OPEN partner and we’re excited to bring their Custom Programmatic Solutions suite to market. PulsePoint proactively optimises supply for our DSP and ATD partners, so integrating its customised audience segments programmatically into our TerminalOne™ platform is a big step towards helping us drive audience informed targeting for our clients,” said Greg Williams, Co-founder, SVP OPEN Partnership, MediaMath.
“We’re seeing a real gap in the market between cookie and contextual targeting, where campaigns just aren’t as informed as they could be,” commented Gareth Shaw, Commercial Director for PulsePoint UK. “As the market moves more towards high impact formats across mobile and display as well as video, it’s going to become much harder for brands to target their audiences with current methods like cookie pools. By injecting data and insight into every impression that passes through our exchange, we see great scope for this solution as advertisers try to move beyond the cookie to better target their campaigns.”
RTB and programmatic spend is expected to almost double in the UK in 2014 alone, and by 2017, the programmatic and real-time bidding (RTB) market is projected to more than quadruple in terms of total share of display advertising, with more than half of all online display ad sales being programmatic buys. PulsePoint’s CPS will help draw more brand and agency dollars into the programmatic space as it allows them to deliver to target and engage with audiences at huge scale while saving time and money.
Since 2011, PulsePoint has seen a 142% Compound Annual Growth Rate (CAGR) of its programmatic business. This is the first announcement from the company’s 2014 Real-Time Branding™ initiative, which will focus research and development efforts into programmatic engagement metrics and solutions.
For more information on PulsePoint Custom Programmatic Solutions, visit:
PulsePoint™ is a global advertising technology and content creation company that owns one of the largest transparent programmatic exchanges. PulsePoint’s next-generation programmatic and content marketing solutions leverage proprietary content and audience targeting technology to connect brands to the right audiences at scale. The company’s technology dynamically integrates content and audience data against individual impressions across its transparent exchange, allowing demand and supply partners to make smarter, insight-driven buying and selling decisions in real-time.
Investors in the company include Draper Fisher Jurvetson (DFJ), Gotham Ventures, New Atlantic Ventures (NAV), Investor Growth Capital, Updata Partners and VantagePoint Capital Partners. The company is headquartered in New York City with offices across the U.S. and U.K.
Based in New York with 12 locations across five continents, MediaMath develops digital marketing technology and offers deep industry expertise, enabling marketers to connect with consumers individually and at scale across the entirety of the world's digital media. MediaMath’s TerminalOne Marketing Operating System™ enables marketers to customise their own technology infrastructure and leverage their data and industry data in the planning, execution, optimisation and analysis of digital marketing programs, resulting in smarter decisions that grow their business. Powering the operations for thousands of marketers, including those representing 55% of the Fortune 100, TerminalOne enables its users to drive transformative business results across the entire digital ecosystem.
For more information on PulsePoint, please contact:
Laura Cameron, PulsePoint
Tel: +44 (0)7740 948 378
For more information on MediaMath, please contact:
Victoria Usher, GingerMay Marketing
Tel: +44 (0)203 642 1124