PubliGroupe announced this week that Oliver Busch has been named Managing Director of Spree7 GmbH, the recently-founded special service provider for online real-time advertising. Busch will take responsibility for the expansion of the joint venture between Swiss-based PubliGroupe and the US technology provider, MediaMath.
Busch, who holds a degree in Business Administration, has extensive knowledge of the online advertising business having joined Spree7 from Parship.com, where he was responsible for the German business and European marketing. Busch has also held roles at BBDO Consulting and Scout24, and was general manager of ad pepper media Germany.
Busch comments: “The market for real-time advertising is extremely exciting, and offers many opportunities for German businesses to benefit from the expertise that Spree7 has to offer. We will use our expertise, combined with MediaMath´s world-leading technology, to secure a competitive edge with a clear agency focus.”
Spree7 aims to enhance the efficiency of agencies and advertisers online advertising space. Each ad impression is acquired on the basis of a data-based bid in real-time. The technology behind this is provided by MediaMath. The technology can be used for branding and performance targets across different channels for display, mobile, social and video inventory.