MediaMath has promoted executives Ari Buchalter and Michael Lamb to become co-presidents as it aims to continue to build its TerminalOne platform.
The duo will report directly to Joe Zawadzki, CEO of MediaMath, with Buchalter holding the responsibility for overseeing the company’s platform offering. He will continue to lead the development of the marketing operating system TerminalOne, with the task of scaling its Omni-channel capabilities, the company explained.
Lamb will head up the commercial team, including both global client-demand and partner-supply elements of the businesses across the finance, human resources, corporate development and legal teams while siding expansion into established and emerging markets.
“I’ve known Mike and Ari almost 15 years, and beyond being the two smartest people I know, they are also career-long seekers of marketing truth,” said Zawadzki.
“Having both honed their skills in the media and marketing practices of McKinsey at one point in their respective careers, they have the proven ability to operationalise this in people, process, and code. It is an honour to be able to share this journey with them as we reimagine and re-engineer this discipline together with our teams, our clients, and our partners.”
Last year, MediaMath more than doubled its staff across five continents to 600 employees.