Built for this moment, and the next.

Future-Proofed Platform

An evolved user experience that drives performance across channels with ease.

Platform Capabilities

MediaMath is the demand-side platform that offers the most powerful off-the-shelf and custom capabilities for brands to reach and influence customers and prospects on any screen. Powered by our Brain algorithm which accurately predicts performance and optimal price for your bids, the digital advertising platform offers:

Campaign Management

Simply and directly control all aspects of a digital advertising campaign with features such as Dynamic Budget Allocation, troubleshooting, in-line and bulk editing.

Media Management

Shop, activate, troubleshoot and report on the media deals that websites, publishers and broadcasters offer for digital advertising campaigns with powerful, flexible tools.

Creative Management

Use our robust creative tools to easily and quickly upload ad assets to run across the web with our proprietary ad server or use an ad server of your choice.

Targeting

Choose different targeting do drive a variety of goals/KPIs: audience, contextual, 1st party data, site list, location, day part, technology and video/audio targeting.

Identity Management

Use our flexible identity core to transact directly on a variety of common ID systems, including IDL, Merkle, ID5, Parrable and LiveIntent.

Consumer Segmentation

Drive scale and performance with our lookalike and modeled audiences that extend your 1st party data.

MediaMath Audiences

Reach the most relevant, highest-value customers at scale to achieve targeting objectives with optimal results.

Brand Safety

Get always-on protection with the industry’s strongest brand, privacy and fraud controls.

Global Scale

Over a dozen locations, hundreds of partners, thousands of advertisers and an algo that analyzes billions of impressions.

Intelligence

Optimize your bidding decisions with our proprietary Brain machine learning algorithm, or bring your own algorithm to meet specific business needs.

Reporting & Measurement

Test, target and measure at scale with our proprietary Lift Measurement solution and third-party attribution integrations.

APIs

Build custom solutions with expert help or use APIs to develop atop your core technology foundation.

Why MediaMath

Now more than ever, marketers must take control of their investments to make effective choices and maximize their ROI. Hundreds of brands and their agencies use our dependable, yet flexible, platform to execute their marketing campaigns because they get:

Support for any ID system

Our Identity Marketplace has all the major identifiers to let you choose the best solution for your business.

Full supply chain control

The SOURCE ecosystem drives performance through supply-chain cost reporting in-platform on 100% of supply and access to aligned to marketer/publisher data.

An easy-to-use UI

Seamlessly run omnichannel advertising anywhere on the open Internet with features focused on making campaign execution easier.

Customizable components

Fully customize our DSP workflows, data integrations, reporting, measurement and AI/intelligence to apply your unique assets.

Our award-winning Professional Services team helps you make the most of our platform with everything from onboarding to custom builds, plus engagement models that work best for your business.

Connected TV Advertising

Engage in a 1:1 relationship with customers across all screens with CTV advertising

CTV advertising has quickly become the dominant media channel for mass reach over linear television. The cord-nevers generation continues to grow, and cord-cutters have grown as COVID-19 has driven the shift from linear to OTT and CTV viewing with more individuals staying home.

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Reach real humans looking at real ads
using all channels

 

Learn more about our advertising channels:

  • Connected TV

    Connected TV

    Engage in a 1:1 relationship with customers across all screens with CTV advertising

    CTV advertising has quickly become the dominant media channel for mass reach over linear television. The cord-nevers generation continues to grow, and cord-cutters have grown as COVID-19 has driven the shift from linear to OTT and CTV viewing with more individuals staying home.

    Learn more

  • Display

    Display

    Create personalized, targeted display advertising with a self-service platform

    At MediaMath, advertisers can leverage technologies like dynamic creative optimization (DCO) and retargeting to maximize display advertising campaigns.

    Learn more

  • Mobile

    Mobile

    Transparency, control and outcomes in mobile marketing

    Influence consumers via in-app and mobile browser advertising, and measure conversions on mobile or between mobile and desktop.

    Learn more

  • Video

    Video

    Deliver premium customer-centric marketing with video advertising

    Using the power of sight, sound and motion, video is a natural solution for brand advertisers. Video is a highly engaging and personal ad format with an emphasis on premium, diverse and brand-safe inventory. Advertisers can complete the marketing funnel by leveraging video advertising for awareness tactics, reaching new customers and influencing brand perception.

    Learn more

  • Audio

    Audio

    Audio advertising with precision targeting and measurement

    Audio advertising is a unique and powerful addition to omnichannel campaigns. Digital audio impressions are the only impressions that can impact a consumer while the device is in use but not in view.

    Learn more

  • DOOH

    Digital Out Of Home

    DOOH advertising brings the power of programmatic to high-impact ads in the physical world

    DOOH advertising brings the power of programmatic to high-impact ad placements in the physical world. The impact of DOOH advertising campaigns is 2.5 times greater than content on static displays, delivering a powerful emotional experience comparable to that of TV advertising.

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  • Native

    Native

    Easily activate native advertising for an improved consumer experience

    Native advertising matches the form and function of the location in which it appears, providing a more seamless, higher-quality experience on the open Web for consumers. Native strategies have up to 6x higher CTRs than display strategies with the same targeting.

    Learn more

API Custom Solutions

MediaMath allows brands and their agencies to control every feature of our digital advertising platform via APIs, including:

  • – Customized workflows
  • – Campaign intake and syndication
  • – Preferred identity partners
  • – BYO Algorithm
  • – Data and audience management tools
  • – White-label DSP interface

We’re built for brands and their agencies that manage digital advertising

Whether it’s one of the world’s largest holding companies or a boutique firm, we provide transparency, innovation, adaptability and partnership to our agency clients. Their teams benefit from the simplified daily trading and cross-portfolio supply control our new workflows provide and can ensure compliance and seamless setup with our enterprise controls.

Let’s Get Started

Start using self-service advertising today, see how our marketing platform can help grow your business:

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