Future-Proofed
Digital Advertising Platform

Run digital advertising through a responsive, flexible media buying platform that can be customized to brand and agency needs

Platform Capabilities

MediaMath is the demand-side platform that offers the most powerful off-the-shelf and custom capabilities for brands to reach and influence customers and prospects on any screen. Powered by our Brain algorithm which accurately predicts performance and optimal price for your bids, the digital advertising platform offers:

Campaign Management

Simply and directly control all aspects of a digital advertising campaign, including targeting, media, creatives, troubleshooting, optimization and reporting.

Media Management

Shop, activate, troubleshoot and report on the media deals that websites, publishers and broadcasters offer for digital advertising campaigns with powerful, flexible tools.

Creative Management

Easily and quickly upload ad assets to run across the web with our proprietary ad server or use an ad server of your choice.

Targeting

Choose different targeting do drive a variety of goals/KPIs: audience, contextual, my data, site list, location, day part, technology and video/audio targeting.

Identity Management

Use our flexible identity core to transact directly on a variety of common ID systems.

Consumer Segmentation

Build larger and better performing audiences with our deep segmentation tool that marries data from brands/partners with MediaMath data and third-party data.

MediaMath Audiences

Reach the most relevant, highest-value customers at scale to achieve targeting objectives with optimal results.

Brand Safety

Get always-on protection with the industry’s strongest brand, privacy and fraud controls.

Global Scale

Over a dozen locations, hundreds of partners, thousands of advertisers and an algo that analyzes billions of impressions.

Connected TV Advertising

Engage in a 1:1 relationship with customers across all screens with CTV advertising

CTV advertising has quickly become the dominant media channel for mass reach over linear television. The cord-nevers generation continues to grow, and cord-cutters have grown as COVID-19 has driven the shift from linear to OTT and CTV viewing with more individuals staying home.

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Reach real humans looking at real ads
using all channels

 

Learn more about our advertising channels:

  • Display

    Display

    Create personalized, targeted display advertising with a self-service platform

    At MediaMath, advertisers can leverage technologies like dynamic creative optimization (DCO) and retargeting to maximize display advertising campaigns.

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  • Mobile

    Mobile

    Transparency, control and outcomes in mobile marketing

    More than two-thirds of time spent online is on smartphones, which means mobile unlocks a huge opportunity to influence the customer journey. Mobile also tends to be the most personal device and one that goes everywhere with the consumer, acting as an always-on source of information and entertainment. In essence, mobile is the primary vehicle for influencing consumer purchases.

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  • Connected TV

    Connected TV

    Engage in a 1:1 relationship with customers across all screens with CTV advertising

    CTV advertising has quickly become the dominant media channel for mass reach over linear television. The cord-nevers generation continues to grow, and cord-cutters have grown as COVID-19 has driven the shift from linear to OTT and CTV viewing with more individuals staying home.

    Learn more

  • Video

    Video

    Deliver premium customer-centric marketing with video advertising

    Using the power of sight, sound and motion, video is a natural solution for brand advertisers. Video is a highly engaging and personal ad format with an emphasis on premium, diverse and brand-safe inventory. Advertisers can complete the marketing funnel by leveraging video advertising for awareness tactics, reaching new customers and influencing brand perception.

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  • Audio

    Audio

    Audio advertising with precision targeting and measurement

    Audio advertising is a unique and powerful addition to omnichannel campaigns. Digital audio impressions are the only impressions that can impact a consumer while the device is in use but not in view.

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  • DOOH

    Digital Out Of Home

    DOOH advertising brings the power of programmatic to high-impact ads in the physical world

    DOOH advertising brings the power of programmatic to high-impact ad placements in the physical world. The impact of DOOH advertising campaigns is 2.5 times greater than content on static displays, delivering a powerful emotional experience comparable to that of TV advertising.

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  • Native

    Native

    Easily activate native advertising for an improved consumer experience

    Native advertising matches the form and function of the location in which it appears, providing a more seamless, higher-quality experience on the open Web for consumers. Native strategies have up to 6x higher CTRs than display strategies with the same targeting.

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API Custom Solutions

The MediaMath digital advertising platform also allows brands and their agencies to control every feature of our digital advertising platform via APIs, including:

  • – Customized workflows
  • – Campaign intake and syndication
  • – Preferred identity partners
  • – BYO Algorithm
  • – Data and audience management tools

Brands and agencies use digital advertising to deepen direct customer relationships

To reach and engage consumers with relevant, respectful digital advertising, advertisers must be able to manage omnichannel campaigns with simplicity, transparency and confidence.

Let’s Get Started

Start using self-service advertising today, see how our marketing platform can help grow your business:

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