Native advertising matches the form and function of the location in which it appears, providing a more seamless, higher-quality experience on the open Web for consumers. Native advertising also drives superior performance over other channels.
MediaMath is partnering with premier native partners to bring premium native advertising inventory and creative to our platform, allowing advertisers to leverage the campaign management, reporting and optimization they expect for their omnichannel campaigns across this high-quality and engaging format.
Native strategies have up to 6x higher CTRs than display strategies with the same targeting and demonstrate 16 to 30% lower CPAs than display strategies with the same targeting.
Native advertising with MediaMath offers:
Single platform workflow
Easily purchase and activate native advertising within existing campaigns and leverage creatives across all compatible inventory from providers like TripleLift, Sharethrough, Nativo, and PowerLinks.
Improved customer experience
Incorporating native advertising into omnichannel campaigns allows advertisers to apply frequency capping and creative sequencing.
Premium publishers invested in creating a good user experience use native formats for seamless content consumption on their websites.
Bulk creative upload
Access a unique industry capability by uploading creatives in bulk for compatibility across the widest range of inventory.